Netflix is set to make history with its first-ever NFL broadcasts, adding a major highlight to the holiday season.
The streaming giant has announced a Christmas Day doubleheader featuring the Houston Texans and Baltimore Ravens in the second matchup, with a very special halftime performance by none other than Beyoncé.
Beyoncé to Shine at NFL Christmas Halftime Show
Beyoncé, the global superstar and Houston native, is slated to perform during halftime at NRG Stadium when the Texans face the Ravens. This exciting announcement comes as Netflix prepares to stream the game on December 25, marking a significant milestone for both the NFL and the streaming platform.
Her appearance aligns perfectly with her monumental year following the success of her “Cowboy Carter” album, which recently secured 11 Grammy nominations, tying an all-time record. Performing in her hometown adds an extra layer of magic to the occasion, making it a must-watch moment for fans.
NFL Christmas Day Doubleheader: A Historic Occasion
The holiday lineup begins with the Pittsburgh Steelers taking on the Kansas City Chiefs earlier in the day. These two matchups are not only Netflix’s debut into the NFL realm but also represent a rare Wednesday showcase for regular-season games — an occurrence that has happened only twice since 1948.
Netflix’s Christmas football broadcast comes on the heels of the platform’s recent live boxing event featuring Mike Tyson and Jake Paul, which faced technical challenges but drew significant attention. This new partnership with the NFL is a bold move to expand Netflix’s live event offerings and compete with traditional broadcasters.
A New Tradition: NFL Christmas Games on Netflix
The NFL’s collaboration with Netflix isn’t limited to 2024. Netflix has secured the rights to broadcast Christmas Day games in 2025 and 2026, challenging the NBA’s long-standing dominance of holiday sports programming. With Beyoncé headlining this year’s halftime show, Netflix is making a strong statement about its commitment to delivering premium live entertainment.
Beyoncé’s NFL Legacy: From Super Bowl to Christmas Day
Beyoncé’s upcoming halftime show adds another chapter to her storied history with the NFL. She previously headlined the Super Bowl XLVII halftime show in New Orleans in 2013 and made a memorable appearance at Super Bowl 50 alongside Coldplay and Bruno Mars in 2016. While her Christmas Day performance will be shorter due to time constraints, it underscores her enduring appeal and ability to captivate audiences worldwide.
NFL and Netflix Go All-In on Christmas Day Festivities
With Beyoncé’s halftime show as the centerpiece of the Texans-Ravens game, Netflix and the NFL are creating a new tradition for football fans during the holidays. The move positions the NFL to dominate Christmas Day viewership alongside its NBA counterpart, while giving Netflix an opportunity to prove itself as a major player in live sports entertainment.
This high-profile collaboration promises to elevate the holiday experience for viewers, blending the excitement of football with the unparalleled star power of Beyoncé’s halftime performance.
